works
experiments
my reads
my story
contact me

Carily

Improving communication among family members by assisting them in their day-to-day errands

Cinemax

Deepening the connection between users and theaters for a better movie experience

Banger

Making EDM a powerful social network tool for bringing people together - coming soon

Poste Italiane

Redesigning Italy's national post office mobile platform into a single, accessible experience

Design experiments

Things in my head that didn't need a case study, made just for the fun of designing things.

My story

Ciao! My name is Samuel.
Since I was a child, i loved drawing and "designing" things. Lifelong friends and family remember me for recognizing brands just for their design, since I was four.
Approaching the Personal Computer was an epiphany for me. I've always been a really observant person, so as I was gaining confidence with softwares, I was noticing a reoccuring critical approach towards them.
So I started redesigning those softwares, not because I wanted them to be more beautiful, but because I wanted them to be more understandable for everyone. Even though at the time the process didn't have a name, I really loved doing it.
In 2018 I started Computer Engineering at UNIMORE, but as years passed I realized there wasn't space for my creativity to shine. So in 2023 I quit, conscious and grateful for the knowledge I've acquired, and started my journey as a designer.