I’m a designer based in Modena, specialized in making fun yet accessible experiences. Empathetic and emotions-driven, I aspire to make the digital world a better place for everyone, one idea at a time.
Some of the books that made me the designer I'm today.
I'm also a big car design lover, so you'll find some other books here.
Ciao! My name is Samuel.
Since I was a child, i loved drawing and "designing" things. Lifelong friends and family remember me for recognizing brands just for their design, since I was a toddler.
Approaching the Personal Computer was an epiphany for me. I've always been a really observant person, so as I was gaining confidence with softwares, I was noticing a reoccuring critical approach towards them.
So I started redesigning those softwares, not because I wanted them to be more beautiful, but because I wanted them to be more understandable for everyone. Even though at the time the process didn't have a name, I really loved doing it.
In 2018 I started Computer Engineering at UNIMORE, but as years passed I realized there wasn't space for my creativity to shine. So in 2023 I quit, conscious and grateful for the knowledge I've acquired, and started my journey as a designer.
